Sunday, August 16, 2009

Launching the New Sport Bean

The past few days I have been in Anaheim at the
IDEA Fitness Show to help Jelly Belly with the launch of their reformulated Sport Bean. It was an entertaining three days meeting fitness enthusiasts from around the globe & some damn good people watching. The attendees were mostly personal trainer, aerobic, spin & yoga instructor types...lots of spandex in this fitness subculture!

The new Sport Bean is now flavored with with evaporated cane juice & tapioca syrup for its sugar content instead of corn syrup. The artificial food coloring has been removed and it has some
nifty new packaging with a resealable ziplock at
the top of the pouch. Throughout the conference I was affectionally being called Mr. Sport Beans, the Magic Bean Guy & Mr. Ironman...I've been called worse.

There were several very dynamic and circus-like activities being featured at the show such as this Jukari session and the TRX fitness system.
It was a fun expo & I met some great people.
Glad to be back in Boulder though as I now move into my
big build for Kona.
Keep it smooth...

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